MUMBAI: Coke Zero just pulled off the ultimate disappearing act. On 3 April, Coca-Cola India launched a campaign that literally showed nothing—and yet, everything. Titled ‘Coke...
MUMBAI: A fresh collective of leading women professionals has launched Oon, an integrated marketing communications firm that aims to simultaneously serve clients with top-tier expertise and...
MUMBAI: Raaj S Kaushal has joined Zee5 as the series head of Hindi originals from February, marking a significant move for the streaming platform. Kaushal brings...
MUMBAI: WPP has bagged InfoSum, the data collaboration cutting edge solutions provider. This acquisition, a proper “data-licious” deal, promises to supercharge WPP’s AI-driven marketing arsenal, giving...
MUMBAI: London’s award-festooned visual effects powerhouse Framestore has swooped on two high-profile creative talents following the dramatic collapse of competitor MPC. Patrick Ledda and Daniel Blacker...