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VIRGINIA: America Online the world’s leading interactive services company has announced that Lisa Brown has been appointed Executive VP, Interactive Marketing. Her job will involve overseeing...
MUMBAI: Over the years Taj Mahal Tea has managed to catch one’s attention with the catchphrase Wah Taj! Its campaign involving tabla player Zakir Hussain was...
MUMBAI: MRUC Technical Committee chairperson Roda Mehta has given a rejoinder to WPP marketing communications South Asia CEO Andre Nair’s recent remarks about IRS 2002 that...
MUMBAI: For the first time in India, a streaming ad will appear on the Internet before it appears on television. The third in Pepsi’s new summer...
MUMBAI: Viacom’s China push has gathered some serious steam with the announcement yesterday by chairman and CEO Sumner Redstone of a strategic partnership with Beijing Television...
