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MUMBAI: Soft Drinks major Pepsi has announced that its brand Mirinda has kicked off its summer initiatives with a new TV campaign. The campaign is aimed...
MUMBAI: P&G today announced the launch of a new shampoo – New Pantene – positioned as a one-step solution shampoo that contains coconut oil and promises...
MUMBAI: Encouraged by the success of converting The Matrix Revolutions into the Imax format last year Warner Bros. has announced that it will release Tom Hanks’...
MUMBAI: Major US entertainment companies such as Disney, Electronic Arts and Viacom have identified branded-content as a potentially valuable revenue stream. The figures say it all....
MUMBAI: 50 per cent of broadband users in the US say that a recent purchase was influenced by the Internet, 36 per cent were influenced by...
