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Music channel MTV has announced that cult brands will take pride of place at the “5th MTV & Brand Equity Youth Marketing Forum”. The event, slated...
MUMBAI: As Nielsen Outdoor in the US prepares to expand its electronic audience measurement system for outdoor advertising, it has announced the results of its outdoor...
MUMBAI: Bates India has bagged the creative account of Star Ananda, the Bengali news channel from the ABP Group-Star India stable that is scheduled for a...
MUMBAI: Talk about high impact and in your face sales pitch! This time round, it was none other than Red FM 93.5 that decided to promote...
Passing the buck – the one skill that is genetically transmitted through the organizational DNA over decades. Some agency systems have actually developed ‘propriety models’ to...
