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MUMBAI: “Young successful media planners today are aware of the different dimensions one needs to look at when one is making a media plan. Whilst the...
MUMBAI: This is an initiative that seeks to encourage the reading habit of bookworms in conjunction with the pleasure of sipping coffee. Café Coffee Day has...
MUMBAI: On the weird and wacky scale, this one’s right up there. A small white box labelled ‘Human Organ For Transplant’, inside which is a plastic...
MUMBAI: Mudra Advertising has roped in Bobby Pawar as national creative director. In his capacity, he will oversee the agency’s creative product across the country. Mudra...
MUMBAI: Companies that heavily promote their products would do well to heed this piece of information. A survey, conducted in the US, shows that traditional marketing...
