MUMBAI: American Express has announced the launch of its latest television spot in the US which showcases the brand’s commitment to providing its Cardmembers with unique...
MUMBAI: Market research firm Synovate India and specialist consulting firm Domor Communication Consulting have partnered to initiate a marketing effectiveness study, Consumer Response to Investment in...
MUMBAI: McCann Erickson India executive chairman Prasoon Joshi has been appointed the chairman of the ad firm’s worldwide creative leadership council. He has become the highest-ranked...
MUMBAI: Jagran Prakashan (JPL) is creating a mother brand as it has diversified into multiple media platforms. The media and communications company on Tuesday unveiled its...
MUMBAI: Starcom MediaVest Group has tapped a senior Maxus Interaction executive. RP Singh has joined Starcom MediaVest Group, but his exact role is being firmed up....