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MUMBAI: Marketers have to be accountable for business consequences and not just idea executions, experts in the industry said. “There has to be an analytical correlation....
MUMBAI: Brands need to hold on to consumers through a constant engagement process. Digital conversations are important but not many brands are using it enough. A...
MUMBAI: Disruptive innovations like the Indian Premier League (IPL) can break through a cluttered market, several experts said. Kolkata Knight Riders CEO Venky Mysore noted that...
MUMBAI: Global market research company Synovate has effected changes in China, Hong Kong and Taiwan, promoting two senior executives and roped in a new one. Managing...
MUMBAI: IT services and solutions provider Allied Digital Services has appointed Gaurav Bahirvani as its global chief marketing officer. Bahirvani will report directly to chairman and...
