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VARCA: The task of brand managers is to create cultural movements while the concept of USP is not relevant anymore, industry thinkers said. While addressing the...
VARCA: Maxus has done it again, clinching the maximum number of metals this year. The WPP agency has emerged as a clear winner at the Media...
VARCA: Advertising agencies should cut costs and invest in technology, experts at the Goafest 2011 summit said. Cutting costs and employing technologies that can save recurring...
VARCA: Advertising industry is growing world over except in North America and India is a star among the emerging markets, said Leo Burnett chairman and chief...
MUMBAI: Kingfisher Airlines will again be the Official Umpire Partner for the upcoming DLF Indian Premier League (IPL) 2011 season. In making this announcement, the DLF...
