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BANGALORE: The Dentsu India Group announced today the appointment of Titus Upputuru as executive creative director, Dentsu Marcom. In his new role, Titus will lead the...
VARCA: If the advertising industry is Formula 1, Ogilvy & Mather is Michael Schumacher. At least that is how it looked at the end of the...
VARCA: Brands need to maintain continuity in their communications as consumers don’t like changing their minds. “It takes an effort for the customers to change their...
MUMBAI: Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4. Speaking on...
VARCA: Advertisers need to wake up to the new mantra: Community engagement. In today‘s age and time, consumers don‘t really need advertising; they crave for education,...
