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MUMBAI: Though the 83rd Academy Awards ceremony was watched extensively around the globe, it failed to beat last year’s ratings. In its three-hour presentation, the Oscar...
MUMBAI: Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010,...
MUMBAI: Scarecrow Communications has roped in Kapil Tammal as its creative director. Prior to this, Tammal was with McCann Erickson Mumbai serving as creative director (art)....
MUMBAI: Marketers have to be accountable for business consequences and not just idea executions, experts in the industry said. “There has to be an analytical correlation....
MUMBAI: Brands need to hold on to consumers through a constant engagement process. Digital conversations are important but not many brands are using it enough. A...
