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MUMBAI: Marketers’ strategy to deal with inflation through promos, pack sizes and price discounts has kept the consumer’s spending on fast moving consumer goods stimulated, according...
MUMBAI: NDTV Ltd. has decided not to renew its ad sales contract with Raj Nayak-promoted Aidem Ventures from 1 April, according to sources familiar with the...
MUMBAI: The World Cup match between India and Ireland got a TVR of 9.8, according to data from Tam Sports (C&S 4+ six Metros). The match...
MUMBAI: The cricket World Cup is eating into the share of the other popular genres including the Hindi general entertainment channels, reinforcing the mass reach that...
MUMBAI: Star Movies will double its marketing spend this year as it shifts to a digital and on-air focus while retaining selective off air activities. In...
