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VARCA: Advertising agencies should cut costs and invest in technology, experts at the Goafest 2011 summit said. Cutting costs and employing technologies that can save recurring...
VARCA: Advertising industry is growing world over except in North America and India is a star among the emerging markets, said Leo Burnett chairman and chief...
MUMBAI: Kingfisher Airlines will again be the Official Umpire Partner for the upcoming DLF Indian Premier League (IPL) 2011 season. In making this announcement, the DLF...
VARCA: Agencies should be ready with leaner structures, have a strategy for new media and retain their talent pool as they compete in the new decade...
VARCA: A common emotion runs through the agencies: Better remuneration. Almost every speaker at ”The Advertising Conclave–‘Preparing the profession for the new decade’ implied that the...
