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VARCA: Brands need to maintain continuity in their communications as consumers don’t like changing their minds. “It takes an effort for the customers to change their...
MUMBAI: Max New York Life Insurance has associated with Pune Warriors India as principal sponsor and official team partner for the IPL Season 4. Speaking on...
VARCA: Advertisers need to wake up to the new mantra: Community engagement. In today‘s age and time, consumers don‘t really need advertising; they crave for education,...
VARCA: The task of brand managers is to create cultural movements while the concept of USP is not relevant anymore, industry thinkers said. While addressing the...
VARCA: Maxus has done it again, clinching the maximum number of metals this year. The WPP agency has emerged as a clear winner at the Media...
