MUMBAI: The UK‘s Advertising Standards Agency has banned the television ad for Motorola‘s Atrix, which stated that the gadget was “the world‘s most powerful smartphone”. The...
MUMBAI: Global digital signage systems market will reach $13.8 billion by 2017, said the latest report by Global Industry Analysts, Inc. The report claims that opportunities...
MUMBAI: Ogilvy Mumbai has created a unique launch ampaign for the Fox Crime channel. The campaign aims to popularise this thought: Fox Crime = Crime. The...
MUMBAI: Nickelodeon Consumer Products (NCP), a division of Viacom International Media Networks (VIMN), has announced plans to take its Canadian licensing and merchandising business in-house effective...
MUMBAI: FMCG major Procter & Gamble Hygiene and Health Care has cut its spend on advertisement and sales promotion by 10.82 per cent in the quarter...