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MUMBAI: Television advertising had the greatest impact on consumer behaviour in 2011, according to a Deloitte report. The UK’s appreciation of television advertising continues to go...
MUMBAI: Advertising industry watchdog, Advertising Standards Council of India (Asci), is introducing a new procedure that will seek to provide a speedy resolution to intra industry...
MUMBAI: Percept Limited has bagged the media and creative mandates of logistic services company, FedEx. Percept’s media buying and planning arm, Allied Media, will handle the...
BANGALORE: Ad Club, Hyderabad has elected a new committee that includes Gemini TV business head Sanjay Reddy as secretary and PK Sahgal (Branch Manager, Lintas) as...
MUMBAI: UTV Stars, the recently launched Bollywood entertainment channel, has appointed Rickshaw to manage the brand’s creative duties. Rickshaw is taking on the creative mandate of...
