MUMBAI: Brandscapes Worldwide, a global marketing consulting company, has announced the launch of a new global discipline that has been crafted to provide profitable growth strategies...
MUMBAI: Communications services group WPP and IMG Worldwide, the global sports, fashion and media company, have announced a worldwide partnership to collaborate in offering consumer products...
MUMBAI: The Media Research Users’ Council (MRUC) and the Market Research Society of India (MRSI) have unveiled a new Socio-Economic Classification (SEC) system. The new system...
MUMBAI: Havas Media’s flagship brand, MPG India, has launched its mobile marketing brand Mobext in Asia with India being chosen one of the first markets for...
MUMBAI: Starcom MediaVest Group (SMG) has named Mallikarjunadas CR as its new chief executive officer. Mallikarjunadas takes charge on 25 May and will be based in...