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MUMBAI: For India‘s youth marketers, there are three important characteristics that they need to keep in mind before tapping into this segment. The youth function as...
MUMBAI: Sony Handycam has launched a new television commercial, ‘Shoot, Project, Smile‘, conceptualised and executed by Hakuhodo Percept. The commercial focuses on the new projector series...
MUMBAI: General Electric Company has launched its ad campaign in India with ‘GE Works‘ as the theme. ‘GE Works‘ is the company‘s latest global advertising campaign...
MUMBAI: The cricket fan base in India is very homogeneous, making it easier for advertisers to address a mass nationwide reach. There is another deeper benefit...
MUMBAI: The importance of �earned’ media as a form of engaging with consumers has increased significantly in recent years, with word of mouth and online consumer...
