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MUMBAI: Star India’s strategy of having a strong second general entertainment channel, supporting its flagship Star Plus, has finally started working. Life OK, the four-week-old channel...
MUMBAI: Brand solutions company, Brand Harvest, has established a new identity and positioning for Rajiv Gandhi Jeevandayee Arogya Yojana (RGJAY). Among the several agencies’ presentations, logo...
MUMBAI: Publicis Groupe has acquired independent French digital agency, Mediagong. Mediagong will be aligned with Leo Burnett France, one of the top 10 full-service agencies in...
MUMBAI: Dentsu India has made two senior level appointments. It has appointed C.P. Arora as Group chief financial officer and Suprotim Day as chief films officer....
MUMBAI: Several generations of marketing and management students have been brought up on the mantra of 4Ps framework: Product, Price, Placement and Promotion. But Pinstorm founder...
