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MUMBAI: Media research and consulting firm Ormax Media has launched a proprietary model for brand association measurement. The tool, Mpact, measures the strength of association of...
MUMBAI: BeBeautiful, the engagement platform of Hindustan Unilever, has appointed Windchimes Communications to strategise and manage its social media marketing. The Mumbai-based agency will be responsible...
MUMBAI: India got its second gold at the Cannes Lions 2012, DDB Mudra Group being the winner in the Design Lions category for its work on...
MUMBAI: India has taken its total metals tally to six at Cannes Lions 2012, four of which have come from the Press Lions category. Leo Burnett’s...
MUMBAI: Jhalak Dikhhla Jaa, the celebrity dancing reality show, has lifted Colors to the No. 2 position as it opened with a TVR of 3.1. The...
