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MUMBAI: Allied Media Network, the media planning, buying and evaluation arm of Percept, has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team. In...
MUMBAI: A roadblock strategy on two DTH platforms, heavy usage of radio and a marketing spend of Rs 60 million. That is how Colors will promote...
MUMBAI: Salgaonkar Football Club (SFC) has used the services of Brand Harvest, a brand solutions company, to establish its new identity and positioning. The club is...
MUMBAI: Grey Worldwide Mumbai has created the new corporate campaign for Network 18 titled ‘Red Tag‘. It has been directed by filmmaker Dibakar Banerjee. Grey India...
MUMBAI: The pecking order of the top four Hindi general entertainment channels (GECs) remains unchanged and Star Plus continues to lead the genre. As per TAM...
