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MUMBAI: Sports emerged as the most preferred marketing tool over celebrities, events and product placements in movies, music or art, according to a survey conducted by...
MUMBAI: Sony Pictures Television’s networks, Asia has appointed media sales and sponsorship company Phar Partnerships to be the regional advertising sales representative for its next mega...
MUMBAI: Doosra has won the creative mandate for the solar power solutions provider Waaree Energies. It will be responsible for creating communication across media for Waaree....
MUMBAI: Hari Krishnan has joined Cheil Worldwide SW Asia as chief operating officer. Krishnan joins from WPP where he was head of the global team on...
MUMBAI: Promart Retail, a chain of stores based on the discounted retail chain and value format concept, has decided to go with IPG’s McCann Erickson as...
