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MUMBAI: It’s been a dramatic turnaround of sorts for dentsu India’s media practice – the calendar year 2024 that’s just ended. The agency has added 80...
MUMBAI: You don’t seem to be getting it right, no matter how hard you try, should you just surrender and give up? Surrender yes, but, don’t...
MUMBAI: Next Mediaworks Limited is a holding company with a colourful portfolio in multimedia—think of it as the Swiss Army knife of the entertainment world. Helmed...
MUMBAI: Media buyers, sellers, and anyone who’s ever struggled to untangle the intricate web of audience metrics, rejoice! Nielsen has just dropped its 2025 Upfront/NewFront Guide,...
MUMBAI: Move over plain chips; Bingo! Tedhe Medhe is here to add some “Bhaukaal” (swagger) to your Mahakumbh 2025 experience. The brand’s Bhaukaal Lok experiential zone...
