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MUMBAI: The advertising industry hasn’t reacted well to the fact that the service tax has been increased from 5 per cent to 8 per cent. However,...
His diminutive size may well fool you. His high pitched voice may mislead you. But make no mistake. Sam Balsara is a powerhouse, a giant of...
Madison group of companies CMD Sam Balsara has over 25 years experience; eight in marketing with Sarabhais and Cadburys and rest in advertising with Contract (JWT),...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: With its advertiser base declining steadily, public broadcaster Doordarshan has dropped its ‘unwritten’ clause requiring software producers to buy additional spot buys. While this has...
