MUMBAI: HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its premier offering in India. HSBC Premier is the group’s...
MUMBAI: Percept has gone ahead to consolidate its diverse strategic business units to a single holistic entity called Percept One. The agency currently stands at having...
MUMBAI: iProspect Communicate2, from the Dentsu Aegis Network, is entering into a strategic agreement with Google to become a Google Analytics Premium certified partner. Google Analytics...
MUMBAI: Maxus, yet again retains the title of the most ‘dominant’ agency as per the latest RECMA report, a qualitative assessment for all leading media agencies...
MUMBAI: It was in April this year that Microsoft had made an announcement that it will soon bring some significant changes in its multibillion dollar ad...