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MUMBAI: Publicis Groupe is undertaking a major client-centric restructuring of its business model, which will see agency breaking down its disciplines into four distinct ‘solution hubs’...
MUMBAI: Geometry Global India has appointed Aaradhee Mehta as Geometry Global Encompass Network vice president – shopper marketing. She will report into Group COO Rahul Saigal....
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: NDTV, Coca-Cola and UN-Habitat once again came together with campaign ambassador Sourav Ganguly to support the 6 hour telethon that went live across all channels...
The campaign shows how consumers gasp with disbelief when they see the discounts on offer. MUMBAI: ShopClues has rolled out another witty and engaging TVC...
