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The creative brief – the modern day equivalent of Narad Muni, the legendary instigator from Indian mythology. Anything but an ordinary piece of paper minding its...
The scam ad ritual – the scam-ad law states that the greatness (or award winning possibility) of an ad is inversely proportional to the number of...
By VINAY KANCHAN The ‘what do we need to do this year?‘ meeting – a necessary fixture in almost every organization (except those involved in making...
By VINAY KANCHAN The office party – commonly mistaken by most as an excuse to get drunk at the boss‘ expense. However that is as far...
By VINAY KANCHAN Performance appraisal – An integral part of the company EHS (employee humiliation scheme), the closest you get to acting in your own TV...
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