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Goafest: Of Then and Now Leo Burnett chairman and CEO, India sub-continent and Goafest Committee chairman By ARVIND SHARMA (11 february 2012) I was fortunate enough...
Geographic targeting of television advertising is a business that is still in a nascent stage in India. Once adopted by various players in the television advertising...
Cricket is expected to earn an advertising revenue of Rs 18 billion from its television telecast this year, up from Rs 15 billion in 2010, as...
Manjunath Hegde, masters in marketing management from Jamnalal Bajaj Institute, has over 23 years of experience in 360 brand management and consumer insight based strategy and...
It was in 2007, when global marketing communications holding company, Omnicom, entered India with its media planning and buying network OMD. Jasmin Sohrabji, a double...
