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MUMBAI: After his first directorial debut, Chillar Party, Leo Burnett’s chief creative officer (CCO) Nitesh Tiwari’s second film Bhootnath Returns, starring Amitabh Bachchan, will hit the...
MUMBAI: Passion drives creative minds to set up independent agencies. In a majority of cases however, after the initial burst, resources become a constraint and growth...
MUMBAI: Multiple creatives for a certain marketing initiative is nothing new today. Marketers come up with variants of advertising campaign to keep the target audience engaged,...
MUMBAI: In celebration of the agency’s 150th anniversary, JWT today announced a yearlong program of innovative events and activations to highlight its pioneering spirit and rich...
MUMBAI: Six months after becoming Global CEO of Draftfcb, Carter Murray is changing the agency’s name to FCB (Foote, Cone & Belding). In keeping with the...
