Mumbai: The latest report from Tam AdEx India for January to June 2024 highlights a key role of celebrity endorsements in television advertising. This period saw...
Mumbai: With another weekend upon us, it’s the perfect time to relax with Indiantelevision.com’s latest edition of Weekend Unwind-a fun and informal Q&A series that takes...
Mumbai: The Maruti Suzuki Arena Devils Circuit (DC) is set to roll out across 10 cities this season, with Ahmedabad and Indore joining the lineup for...
Mumbai: Titan Watches has launched its Stellar 2.0 collection for the festive season, building on last year’s successful cosmic-inspired timepieces. This new collection features 13 timepieces...
In the late 1990s, economist Joseph Pine II introduced the concept of the ‘experience economy’. In his book of the same name, Pine argued that businesses...