Conceptualised by Schbang, the visual uses Fevicol’s signature bond to join the online conversation
Three-day activation combined luxury cars, music, interactive games and non-alcoholic mocktails
The campaign links different bra styles to women’s everyday outfits, activities and personal preferences
The former IBM India and South Asia marketing leader brings experience in demand generation and partner-led growth
Board clears proposed name change, subject to shareholder, government and regulatory approvals
