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In India, Sony Entertainment Television is the first venture of Sony Pictures Entertainment, the biggest entertainment powerhouse of America. From the family of Columbia Tristar International...
Ratings are important but there is a lot more to media planning and buying than just GRPs (gross rating points) and CPRPs (cost per rating points)....
Just in his mid 40s, Kaushik Roy has a wealth tucked away in his mixed bag of experiences. His return to Mudra last year as executive...
Why Ad-Wise – a forum focusing on the business of TV Air Time? That’s a question that many from the industry may ask. The answer: the...
Schooled in Bombay in Campion and Cathedral School. B.Sc. (Hons) in Biochem and Zoology from St. Xavier’s College, Bombay. MMS (Marketing) from Sydenham Institute, Bombay....
