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MUMBAI: The “last mile” syndrome seems to be catching up with the sales teams of the MAX-SET combine. The efforts that were initiated in May 2002...
MUMBAI: Movies should evolve as brands to provide multiple revenue opportunities. That is the message that came from UTV CEO Ronnie Screwvala while speaking on “Marketing...
MUMBAI: The World Cup cricket mania will soon become sweet music that cricket fans can lap up! Nirvana Music, a division of Nimbus, will be launching...
MUMBAI: Colour TV sales during the World Cup season are likely to touch the two million mark. This market estimate should come as specially good news...
MUMBAI: “Kids today are no different from what we were. The differences are only minute and so the manner of communication is important.” This was one...
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