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The best performing channel in India is also the most disciplined. A recent study by Madison Advertising lauds Star Plus for having the shortest ad break...
US based Jupiter Media Metrix (JMM) has predicted that revenues from paid online content will grow to only $5.8 billion by 2006, up from $1.4 billion...
MUMBAI: Television Audience Measurement Media Research (TAM India), a 50:50 joint venture between Nielsen Media Research(NMR)/AC Nielsen and Kantar Media Research(KMR) / IMRB, is planning to...
SAN FRANCISCO: Computer major IBM will provide a preview of its new Linux ad at a forum where thousands of customers, developers and vendors converge for...
New Delhi: The Delhi office of Ogilvy & Mather has created a new print and outdoor campaign for Taiwan’s leading international carrier China Airlines. The campaign...
