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MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
It’s been just under ten days since RK Swamy (80), chairman of RK Swamy BBDO Advertising passed away peacefully in Chennai in the wee hours on...
Professional marketing in the business of entertainment is the need of the hour! That was the core theme at the Ad Club’s one-day seminar on ‘value...
MUMBAI: Arrow has launched unique shirts with self-adjustable collars. An initiative of this kind has been undertaken for the first time by any apparel brand in...
CALIFORNIA: Here is a piece of news that gives a new perspective to the business of advertising on the web. Ask Jeeves Web Properties, a division...
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