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MUMBAI: Viacom Inc. announced that, based on preliminary results, its exchange offer for the split-off of Blockbuster Inc. was oversubscribed. The final results to be announced...
Globalization is at a crossroads, and businesses are now entering into a major war. We must take some very aggressive action because at this very second,...
Insurance companies are heavily into advertising these days. A new name that comes to mind is that of Chola General Insurance and its new TVC that...
The problem: Horlicks was perceived to be a fuddy-duddy brand amongst kids and it sought to transform itself into an exciting and vibrant brand. Research showed...
It is not just the media companies who are eyeing the consumer through the mobile phone, it would seem. Advertisers have long had their eye on...
