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Sohrabji lists out what goes behind planning and buying for television at MediaCom: An analysis on how relevant a channel is for our brand on various...
MUMBAI: The Interpublic Group of Companies has hired Nick Brien as chief executive officer and president of Universal McCann. Brien comes to Interpublic after a long...
MUMBAI/BANGALORE: Festivals are a big event today for anyone and anything that wants attention and visibility. Radio Mirchi 98.3 FM, Bangalore and Big FM plan to...
MUMBAI: To celebrate the festive season cellular operator Idea Cellular is offering the opportunity to its customers to win a 22K Gold coin It is...
The name identity of a business will now be the only measure on how a name works in a micro-multi-national-formation in a maze of countries and...
