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MUMBAI: Coca Cola India has appointed Vikas Gupta as vice president marketing for the India Division that also includes Sri Lanka, Bangladesh, Nepal and Maldives. Gupta,...
MUMBAI: US broadcaster Fox has announced that Ford Motor Company, Coca-Cola and Cingular Wireless will return as sponsors of its reality based show American Idol. ...
Some would say that this particular brand was the turning point for the Sony channel and others would look at it as television’s biggest contradiction. The...
The dilution of a business name by so many similar names points to the demise of the power of once-unique names. They have become a big...
Pay a high price to acquire a blockbuster movie, back it with heavy marketing, and hope the advertising money will follow. That is what Zee Cinema...
