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MUMBAI: One of the best ways for a brand to imprint itself in the mind of its customer is to get involved in a big way...
MUMBAI: Viacom and Blockbuster have jointly announced terms of separation. The divestiture is to be achieved through split-off exchange offer to Viacom stockholders. The registration statement...
Television programming is increasingly devoting more time to airing mega events and shows to increase their TVRs. These are some of the findings of The Compass,...
Can a review of the highlights of the advertising business in 2003 be based principally on a survey done on advertising that appeared on air and...
Sound mnemonics planted as memory hooks have been an age old practice in advertising. With more and more apparently meaningless words cropping up in ads these...
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