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Insurance companies are heavily into advertising these days. A new name that comes to mind is that of Chola General Insurance and its new TVC that...
The problem: Horlicks was perceived to be a fuddy-duddy brand amongst kids and it sought to transform itself into an exciting and vibrant brand. Research showed...
It is not just the media companies who are eyeing the consumer through the mobile phone, it would seem. Advertisers have long had their eye on...
Wakaw! Just another of those wacky lines penned by a copywriter who’s had a shot too many of you know what? Just what is Wakaw or...
Integrating product placement within the film’s storyline is nothing new – who could forget the yellow Rajdoot bike in Raj Kapoor’s Bobby. Recent times have seen...
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