MUMBAI: The Rs 350 billion Indian tobacco industry has a new mantra on its lips: Below-the-Line (BTL) activities. But there seems to be a drag in...
MUMBAI: Bharti Retail (Pvt.) Limited, a wholly owned subsidiary of Bharti Enterprises announced the strategic roadmap for its retail operations. The Company has planned an investment...
MUMBAI: GM India has extended its commitment for endorsing the Chevrolet Aveo carlines with the Bollywood duo of Rani Mukherjee and Saif Ali Khan and will...
MUMBAI: Taj TV has appointed Tower Sports Pvt Ltd as an advertising and distribution sales agent in Pakistan. Tower’s sales team will be required to build...
MUMBAI: ‘Alpha Features’, the latest ad revenue generation strategy announced by the Alpha Group of channels plans to do away with the myth that TV advertising...