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MUMBAI: Reebok has rolled out a new global advertising campaign — “I Am What I Am” — which embodies Reebok’s brand position – celebrating individuality and...
As e-commerce matures, it opens a great door for smart marketing based on some fundamental laws of common sense, which should address bringing out honest and...
MUMBAI: Gillette announced the launch of the new Gillette Champions program unveiling its newest brand ambassadors -Tiger Woods, Roger Federer and Thierry Henry. The three ambassadors...
MUMBAI: The rumour has been doing the rounds for a while now. The much anticipated move of Star India’s senior vice president ad sales Joy Chakraborthy...
Corporations, which have heavily relied on graphic design, logos and too many colorful themes while ignoring the real names, are facing some new challenges. As the...
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