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The name identity of a business will now be the only measure on how a name works in a micro-multi-national-formation in a maze of countries and...
Whenever there is a slowdown and results in belt-tightening by companies, one of the direct casualties is the duration or length of the television commercial (TVC)....
MUMBAI: Tetra Pak has appointed National Award winner actor Tabu as its new brand ambassador. She will be featuring in the latest Tetra Pak commercials created...
MUMBAI: Adidas has introduced the world’s first “intelligent” running shoe called – adidas_1 in India. Priced at Rs 12,499, adidas_1 will come to India as an...
MUMBAI: Tarun Tejpal’s English newspaper has done a ‘Tehelka’ yet again. The paper, which was launched in January 2004 has crossed a record copies of 100,000...
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