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MUMBAI: Advertising spend in China rose 20 per cent in the first half of the year to $17.7 billion. Companies like Procter & Gamble Co were...
MUMBAI: Can India’s outdoor advertising industry simply shrug off the projected loss (anywhere between Rs 600 million to 1 billion depending on who you talk to)...
MUMBAI: The Northpoint Centre of Learning established by the Lintas Employees’ Welfare Trusts to further the cause of holistic learning and development of practicing managers and...
MUMBAI: How do you describe a red lacy G-string underwear in advertising terms? “Covers just about the bare essential and reveals all. A one line brief...
NEW DELHI: What do you do when you don’t have the hottest sporting properties (read cricket) that ignite India? Create hype around other leading events, what...
