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MUMBAI: Social networking sites like Facebook and Twitter are increasingly helping brands to create a viral impact on consumer purchase choices through word of mouth (WoM)....
MUMBAI: The utility derived from time has changed significantly in the last decade and will change even more in the next decade as very young people...
MUMBAI: Ogilvy India’s former top boss and advertising legend SR Mani Ayer died today morning at the age of 74, after a brief illness. Popularly known...
MUMBAI: Allied Media, the media planning, evaluation and buying arm of Percept, has bagged the media duties of Lovely Professional University (LPU) in a multi-agency pitch....
MUMBAI: Colors has announced the appointment of two new members in its sales team, signaling an aggressive push for augmenting revenues. The channel has created two...
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