The retailer becomes the exclusive national chain store partner for the denim label, launching it across seven locations
The 'Yeh Diwali Pringle Wali' campaign uses 3,000-plus autos and 150-plus influencers, alongside outdoor, print and film partnerships
AI has already made marketing cheaper and faster. The bigger shock is still to come. Brands will have to win over machines that shop on our...
Creator campaigns also gain ground, but just 42 per cent measure ROI across traditional and digital media
From building consumer brands to leading large institutions, their journeys reflect changing ideas of success
