Humorous billboards and extensive OOH activations in Delhi NCR, Mumbai, Kolkata and other cities celebrate wild cravings for Lay’s chips.
Subtle AI craft brings premium linen’s texture, fall and finesse to life in cinematic film that feels tangibly real.
Revenue climbs to Rs 1,092 crore as profit grows 49 per cent YoY
The Google Pay veteran will lead product, user acquisition and market expansion at the Tata-backed grocer
Rural volume and urban premiumisation are reshaping how brands must think about the world's most watched consumer market