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MUMBAI: ITC Wills Lifestyle recently revealed its new identity as ‘WLS’, a ‘100% Natural’ brand. With this, WLS claims to be the first mainstream Indian apparel brand...
MUMBAI: Experiential marketing as a tool of brand activation has become extremely prevalent in the past few years. It is a powerful way to engage the customers...
MUMBAI: As part of its latest initiative to promote its fragrance line, Liberty Lifestyle showcased its new line of products, ‘Scent of Freedom’, at The Economic...
MUMBAI: Rainshine Entertainment, a newly formed media and entertainment (M&E) company announced its first three investments today as it acquired significant stakes in Culture Machine, Weirdass...
MUMBAI: Mumbai-based technology company Vakrangee, which connects India's rural citizens with its modern ecosystem through its retail network of Vakrangee Kendra, has entered the Guinness World...
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