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MUMBAI: From spritzing Axe campaigns in Manila to stirring up Mauka Mauka magic back home, Sujay Ray’s marketing playbook has always mixed brains, buzz and bold...
MUMBAI: It’s loud, it’s bold, and it’s got a goat gunning for glory, Cashkaro’s latest campaign film is baa-rilliantly bonkers. India’s leading cashback and coupons platform...
MUMBAI: Who said stardom can’t be strategic? JioStar is flipping the influencer playbook with the launch of JioStarverse, a savvy, data-fuelled marketing platform designed to help...
MUMBAI: Cashkaro has just dropped the mic and a few coins in its latest swipe at rewards platform gimmickry. In a witty takedown of digital token...
MUMBAI: Anwesha Sanyal has taken the plunge into the world of feel-good nutrition, joining Wellbeing Nutrition as assistant vice president – content and creative, just as...
