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DAUs up 17 per cent to 126.8 million as ads surge 74 per cent and AI tools gain traction
Tools enable campaign creation, reporting and insights via AI platforms.
Generative AI Lens personalises content discovery with real-time user integration.
€2.49 plan adds customisation tools, messaging and calls remain free.
Standalone app marks shift from “everything app” vision, adds E2E messaging.
