Streaming giant outlines regional growth strategy with India at its centre stage
Smaller rivals gain ground as UPI handles 23 billion transactions monthly.
FMCG giant activates 35 brands across 120 markets during 39-day tournament.
New norms place accountability on banks and NBFCs, rules take effect in 2027.
AppsFlyer data shows marketers fleeing North America and south-east Asia to chase mobile-first audiences in India
